Saturday, February 24, 2007

The Solar Energy Dream

A new U.S.-based startup solar energy company, Citizenrē, has plans to be the largest solar energy provider to homes all across the the U.S. Their plan seems to be smart when you first hear of it, but, there is much that the company that is doing wrong. Read parts of an article by Jeffery D. Wolfe below:

From RenewableEnergyAccess :

"There has been a buzz in the air lately. It's the sound of U.S.-based Citizenre, a new multi-level marketing machine targeting solar power. Their plan? Build "the world's largest" solar cell and module manufacturing plant with the stated intention to install 100,000 residential systems annually. Their pitch? You can have solar electric power for the same price that you currently pay for electricity. Sign up now and they will do the installation in September as long as your state offers net metering."

"As soon as someone signs up for a Citizenre solar system, they are removed from the pool of potential customers for other reputable solar dealers in the U.S. Already, photovoltaic (PV) dealers are telling me that they are losing business because potential customers are signing up with Citizenre -- people are waiting until the reported 500 megawatt "largest fully-integrated PV manufacturing plant in the world" comes online this fall.

But it will be September -- the deadline for the build out of the manufacturing facility and beginning installations will have come and gone -- before reality sets in for these customers when they do not receive their solar system on time as promised. Plans seem poised to fall apart, and at that point we'll have four results:

* A lot of very disappointed and upset people.
* A lot of traditional PV dealers who are out of business.
* Reduced or eliminated federal and state incentives for solar electricity due to a perceived lack of need.
* A solar electric industry in the U.S. that has been set backwards 5 years."

Read more about this: http://renewableenergyaccess.com/rea/news/story?id=47419

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